Macro Trends
A sample of my favorite type of trend work. Identifying a rising movement through cross-category signals and articulating brand implications
Trend report for fashion and beauty brands. Intended to inspire legacy players to explore more intentional, bold, and participatory media that drives cultural relevancy with Millennial audiences.
Trend report for legacy brands that want to resonate with modern audiences. Traditional media is no longer enough to win attention - brands must take courageous and unexpected leaps to standout.