My path hasn’t been linear. It’s been driven by curiosity, intention, and a pattern of taking bold leaps (like moving to NYC 14 years ago without ever visiting).

I'm a senior strategy and thought leader with experience spanning creative, media, and innovation across diverse agency environments. My multidisciplinary approach makes me equal parts polished and scrappy. I have deep expertise translating cultural trends and behavioral shifts into actionable insights and strategies. I really care about strategy, but I’m not precious or pretentious about it.

I bring joy, rigor, and sincerity to my work.

I am humbled by my son and encouraged by my husband.