https://www.chelseafreitas.com/home daily 1.0 2026-04-23 https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/50358d92-c2d8-4181-9de1-7f7b1455648e/NY+NJ https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/e3b7406d-664b-4958-9ea6-2b87c61c6b30/Chelsea.jpeg https://www.chelseafreitas.com/portfolio daily 0.75 2026-04-23 https://www.chelseafreitas.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-eljw4 monthly 0.5 2026-04-23 https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/d34baf3b-4df6-4017-b441-55ddef658c04/Screenshot+2026-04-21+at+5.00.22%E2%80%AFPM.png Portfolio - Campaigns & Positioning Clothes are what people wear, fashion is what they experience. For the launch of H&M's designer collaboration with Giambattista Valli, I identified the rising consumer desire for more engaging and participatory media. This influenced a "living sculpture garden" activation in NYC's Oculus so audiences could immerse themselves in the collection. https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/0e73823c-daf3-4d39-9d60-ac0e91bf99f6/Screenshot+2026-04-22+at+12.39.49%E2%80%AFPM.png Portfolio - Campaigns & Positioning Based on the idea that kids invent without restraint, littleBits brought together the power of invention and passion of Star Wars to launch a limited Droid Inventor Kit. The creative became a call to action for droid inventors to assemble and create together. https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/2f618295-5f72-4d9c-8d84-4f5aa0e921d6/Greenlight+a+Vet.webp Portfolio - Campaigns & Positioning "Greenlight A Vet" is more than a campaign - it's a movement. To highlight Walmart's commitment to veterans, Me and the Saatchi team, inspired nationwide participation by transforming greenlights into symbols of veteran recognition. https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/ebd7c737-93d4-49b2-a700-9d7afedbc15d/HM2.jpg Portfolio - Campaigns & Positioning For the launch of H&M's 10th Conscious Collection, I dove deep into sustainability and circularity. I found that fashion audiences perceive sustainable clothing as higher quality garments; and quality is the top driver for higher spending. Based on this learning, campaign comms were centered around innovative material stories (like a jacket made with orange fruit leather!) to position H&M as a modern and sustainable brand. https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/09c3a4f6-f4a3-4d42-a227-226094d52816/OneMiss.jpg Portfolio - Campaigns & Positioning When working at Giant Spoon I worked to position original content series to align with audience motivations. For the launch of Tig Notaro's One Mississippi, I debunked the accepted belief that comedies need to make people laugh. The new truth is that comedies make people feel more than happy. This led to the "sadcom" and sincere show positioning. https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/4d1ea8bd-3711-4071-98ef-ba6935b19356/Blue-Nile.webp Portfolio - Campaigns & Positioning Getting engaged is no longer the start of a new life, it's the celebration of building a life together. I debunked outdated tropes in the diamond category to position Blue Nile as a modern jeweler for modern couples. https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/fd332d29-2326-4728-9665-db27d9602cfa/supercell.png Portfolio - Campaigns & Positioning I led a global ethnography study for Supercell to identify white spaces in inclusivity for creating safer environments for female gamers. https://www.chelseafreitas.com/portfolio/project-one-f5w4d-6pyk2 monthly 0.5 2026-04-23 https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/dbf3f04f-daf1-4989-9c6d-f51b8c18ddf9/Screenshot+2026-04-22+at+1.45.53%E2%80%AFPM.png Portfolio - Macro Trends Trend report for fashion and beauty brands. Intended to inspire legacy players to explore more intentional, bold, and participatory media that drives cultural relevancy with Millennial audiences. https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/f4a32d85-f39c-415f-9284-73c708551be8/Screenshot+2026-04-22+at+1.46.04%E2%80%AFPM.png Portfolio - Macro Trends Trend report for legacy brands that want to resonate with modern audiences. Traditional media is no longer enough to win attention - brands must take courageous and unexpected leaps to standout. https://www.chelseafreitas.com/portfolio/thought-leadership monthly 0.5 2026-04-23 https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/f7ab5381-3f41-4460-b67a-ff87defd8612/Screenshot+2026-04-21+at+4.42.18%E2%80%AFPM.png Portfolio - Thought Leadership Representing Mediabrands with the IPG Media Lab at CES 2024. This Future of Luxury category disruption presentation unpacks the new mindset and trends of modern affluents. https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/56023451-f873-4f84-bd08-14516a6aef51/CES.jpg Portfolio - Thought Leadership Honored to represent the IPG Media Lab on stage at CES 2025 with Digital Hollywood for a discussion on retail technology. https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/c1d7b0fc-ad26-4213-82ef-58c355caec17/Screenshot+2026-04-22+at+12.25.35%E2%80%AFPM.png Portfolio - Thought Leadership Partnering with Initiative to share trends and inspiration at IHOP's 2024 Global Franchise Conference. We were the first and only marketers in history invited to do so. https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/f7d91823-687d-47ad-bd27-6bfeccb1332f/Screenshot+2026-04-22+at+12.31.22%E2%80%AFPM.png Portfolio - Thought Leadership Representing Mediabrands with the IPG Media Lab at CES 2025. This Future of Food & Dining category disruption presentation explores emerging trends and technology transforming food. https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/fec81e5b-d92c-440d-9f06-732fcbd230a9/podcast.png Portfolio - Thought Leadership Catch me as a contributor on the IPG Media Lab's Media Futures Podcast: Floor9 https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/d810e7de-9ae0-4897-a547-39eb7c121954/Screenshot+2026-04-22+at+7.47.08%E2%80%AFPM.png Portfolio - Thought Leadership https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/1776902553534-XZ4E0QLHAPKEM8ZT5UV7/Screenshot%2B2026-04-22%2Bat%2B2.05.52%25E2%2580%25AFPM.png Portfolio - Thought Leadership https://images.squarespace-cdn.com/content/v1/69beb8c6d9329623c4eebdaa/aa4b127b-ad64-4376-bb88-c68623d53a3b/Screenshot+2026-04-22+at+2.04.38%E2%80%AFPM.png Portfolio - Thought Leadership